1. "Influence: The Psychology of Persuasion" by Robert B. Cialdini - This book explores the psychology of persuasion and how you can use it to become more effective in sales. "Influence: The Psychology of Persuasion" by Robert B. Cialdini is a seminal book that explores the science of persuasion and why people say "yes" to various requests. The book is based on Cialdini's extensive research in the field of social psychology and offers valuable insights into the art of influencing others. Here's a summary of the key principles discussed in the book:
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